Running a successful dog walking business requires more than just a love for dogs—you need a strong client base, a solid marketing strategy, and a competitive edge. With pet ownership increasing and the demand for reliable pet care growing, 2025 presents even more opportunities to expand your business.
Whether you’re an independent dog walker or managing a larger pet care service, here’s how to attract more clients, stand out from competitors, and build a thriving business in 2025.
1. Harness the Power of Social Media
Social media is one of the most effective ways to attract and retain clients. It allows you to showcase your services, build trust, and engage with pet owners in your local area.
How to use social media for client growth in 2025:
✔ Create dedicated business profiles on Instagram, TikTok, and Facebook.
✔ Post engaging content—share dog-walking updates, client testimonials, and fun pet videos.
✔ Use local hashtags (e.g., #DogWalkerLondon, #PetCareUK, #GoWalkies).
✔ Engage with followers—respond to comments, run Q&As, and join dog-owner groups.
✔ Leverage short-form videos—TikTok and Instagram Reels perform better than static posts.
📌 Pro Tip: Create a “Day in the Life of a Dog Walker” video to showcase your skills and attract potential clients.
2. Offer Exclusive Promotions & Discounts
A well-crafted offer can encourage first-time bookings and turn them into long-term clients.
Best promotions for 2025:
🎉 First Walk Free – Give new clients a trial walk to build trust.
👥 Refer-a-Friend Scheme – Reward existing clients with discounts when they refer new customers.
📅 Subscription Plans – Offer weekly or monthly bundles at a discounted rate.
🎁 Seasonal Promotions – Run special offers during peak travel seasons (e.g., summer, Christmas).
📌 Pro Tip: Use digital tools like GoWalkies’ built-in promotions to offer exclusive app-based discounts.
3. Partner with Pet Businesses & Veterinary Clinics
Networking with local pet businesses can help you tap into a wider audience of pet owners.
How to build partnerships in 2025:
✔ Collaborate with vets, pet shops, and groomers—exchange referrals.
✔ Leave flyers or QR codes at pet-friendly cafés and stores.
✔ Sponsor or participate in local pet events—offer free dog walks or workshops.
✔ Join online pet communities—become a trusted expert in local groups.
📌 Pro Tip: Partner with a dog trainer to offer package deals that include walking and training.
4. Get More Clients Through Word-of-Mouth & Referrals
A strong referral system ensures that your best clients become your biggest advocates.
How to encourage more referrals:
✔ Offer discounts or perks for word-of-mouth recommendations.
✔ Provide an outstanding service—happy clients naturally spread the word.
✔ Send follow-up messages & thank-you notes to existing customers.
✔ Ask satisfied clients to post reviews on social media, Google, and GoWalkies.
📌 Pro Tip: Feature before-and-after photos of nervous dogs becoming relaxed with you—this builds credibility and trust.
5. Implement a Customer Loyalty Programme
A loyalty programme keeps existing clients engaged while encouraging repeat bookings.
Loyalty programme ideas for dog walkers:
🎟 Every 5th or 10th walk free for repeat clients.
📅 Monthly membership plans with exclusive perks.
🐾 Point system rewards—clients earn points for each booking, redeemable for free walks.
📌 Pro Tip: Offer VIP access to priority booking slots for your most loyal clients.
6. Optimise Your Online Presence & Reputation
A strong digital reputation makes a huge difference in securing new clients.
How to improve your online presence in 2025:
✔ Claim your Google Business Profile—make it easy for local clients to find you.
✔ Encourage 5-star reviews on Google, Facebook, and GoWalkies.
✔ Respond to all reviews—positive or negative—to show professionalism.
✔ Keep your website (or profile) up to date with photos, pricing, and testimonials.
📌 Pro Tip: Create a professional website or landing page with an easy booking system.
7. Attend Local Pet Events & Expos
In-person marketing still plays a huge role in growing a dog-walking business.
Where to meet potential clients in 2025:
🐶 Dog adoption events—new dog owners will need a reliable walker.
🎾 Dog-friendly community meet-ups—connect with pet owners face-to-face.
📸 Pet photo competitions—sponsor a contest to increase brand visibility.
📌 Pro Tip: Offer “free trial walk” coupons at events to encourage new sign-ups.
Bonus: Grow Your Business with the GoWalkies App
💡 Want an easier way to attract clients? Using GoWalkies gives you access to pet owners actively searching for walkers & sitters—without the hassle of manual marketing.
Here’s how to stand out on GoWalkies in 2025:
🔹 1. Create a Strong GoWalkies Profile
✔ Write a compelling bio that highlights your experience & passion for dogs.
✔ Upload high-quality photos—professional images attract more bookings.
✔ Clearly list your pricing, availability, and any specialised skills.
🔹 2. Offer Competitive Rates (But Don’t Undervalue Your Services)
✔ Research the market average and adjust your rates accordingly.
✔ Offer discounts for first-time clients without lowering long-term prices.
🔹 3. Deliver Outstanding Service & Secure Repeat Clients
✔ Always be punctual and reliable.
✔ Send follow-up messages & photos after each walk.
✔ Encourage satisfied clients to leave reviews on GoWalkies.
🔹 4. Stay Active & Increase Visibility on GoWalkies
✔ Update your profile regularly to stay at the top of searches.
✔ Respond quickly to inquiries—clients prefer active service providers.
✔ Accept more bookings to boost your ranking in the app’s algorithm.
📌 Pro Tip: GoWalkies rewards highly active users—the more you engage, the more you get booked!
Final Thoughts: Growing Your Dog Walking Business in 2025
With pet care services increasingly in demand, now is the perfect time to expand your dog-walking business.
✅ Leverage social media & digital marketing to build your brand.
✅ Use promotions & loyalty schemes to keep clients coming back.
✅ Network with local pet businesses & attend events to gain exposure.
✅ Encourage word-of-mouth referrals for organic growth.
✅ Optimise your GoWalkies profile to tap into a huge pet owner network.
📲 Want an easier way to attract clients in 2025?
👉 Join GoWalkies today and start growing your business effortlessly! 🚀
